Complete change of thinking
Instead of producing answers, which many
advisers do, we start asking questions. Together with
our employers we make a search for the essence
(quintessence) of their business or brand. This is the
first step. This insight helps us understand the pushing
power. After that plans are set out and concrete
expressions are prepared.

The target
Thanks to this structure we penetrate the essence
by means of eight questions. In this process only
the essence of the most concentrated shape matters.
The drop which can create big waves.

Essence & Waves®

How do consumers or customers feel about you? What makes you stand out? What factor fundamentally provides the added value in your proposition? Essence & Waves works from skin to heart, i.e. from outward to inward. The starting point is the external environs, the market. We deduce the present perception of your business or brand through the eyes of your consumers and customers. Everything is continuously in motion; competition as a whole, but also consumers’ conduct. The brand should keep in touch with this changing context. The phase in which Essence & Waves takes the long view is guided by the desired, new position. With this policy the gap between the present and desired position becomes clearly visible. Now a strategy can be developed to bridge that gap. Where are we? Where do we want to go? And how do we get there?

Essence & Waves®... from skin to heart

First we map the surroundings together; after that we penetrate the very heart of a brand or business. Who are your competitors? What are your customers’ alternatives? What does the person look like for whom you have the best proposition? What are the characteristics of their mentality? What do they think is really important about your offer? What essential want does your brand or business supply? What different advantages do you tender? How is your brand or business judged? Why should your customer believe you? What is the main reason for your product or service to be preferred? And how is that essence expressed in one word or sentence?

The cooperation

Communication strategy, creativity, perseverance and talent build up the added value of LMP. Only when our input is linked to yours, insight may arise and the future may be created. We look forward to converting essences into waves.